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Cultured Employees Are Good For Business

We Are Not Alone
by Richard Laermer
 

Today for the first time I can remember, commerce is more important to us than culture – and no one expects it any differently. Perhaps that’s the sincerest definition of mediocrity. Those are the times we live in.

Sam Smith, writer, activist and social critic at the forefront of political ideas since the 50’s, is a soft-spoken award-winning alternative journalist1, and editor at Progressive Review who sees the need for counter cultures, but he sees the younger generation not being taught how to really move. “Teach people they are not alone,” he offers as a solution. “That as a result of having places to meet, counter culture, artistic expression representing people outside the norm.” He says, if you are part of, say, a movement, like jazz in the 1950’s, you can act on it.

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Corra is made up of cultured people. We believe having interests in the arts and sciences makes for more interesting people. We think our clients find us more interesting and therefore a mild diversion from a busy workday. It does make the work experience a lot more fun.

So what goes for Corra may also go for your company. If you hire people with strong liberal arts backgrounds as well as target disciplines, chances are they will prove more engaging with your clients and customers. Chances are they will know a bit more of how the world works and how they can translate into practical solutions to problems arising from a global marketplace.

Employees who are cultured, have often traveled and between their learning and their encounters they will possess greater wherewithal in dealing with people from around the globe. They will better understand the traditions of people from other nations, and they will better understanding their thinking, desires and all the other aspects that make them good customers or vendors.

Aside from a good interview process, a series of background checks will help determine who is the more cultured of your candidates. Education verification is the more obvious, but employment verification will tell you where your candidate has lived, where he has worked and to some degree what his experiences are.

So check them out before you hire.

By Gordon Basichis

Gordon Basichis is the Co-Founder of Corra Group, specializing in pre-employment background checks and corporate research. He has been a marketing and media executive and has worked in the entertainment industry, the financial, health care and technology sectors. He is the author of the best selling Beautiful Bad Girl, The Vicki Morgan Story, a non-fiction novel that helped define exotic sexuality in the late twentieth century. He is the author of the Constant Travellers and has recently completed a new book, The Guys Who Spied for China, dealing with Chinese Espionage in the United States. He has been a journalist for several newspapers and is a screenwriter and producer.