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Going Green Brings in the Green

Clean Tech Firms Attracting Investors

From: Inc.com


Third-quarter venture-capital investments in alternative energy, conservation, and recycling firms hit a record-high $844 million over 62 deals, a dollar-value increase of 80 percent over the previous quarter, PricewaterhouseCoopers reported Monday.For the entire article go to Inc.com

There is green in going green. That is, there is money in projecting your company as being environmentally efficient. As more companies realize that there really are alternatives to being wasteful and disrupting the environment, they will find themselves more attractive to commercial clients and the general public as well.

Corra is behind the movement toward a more environmentally efficient office. We try to stay up on the latest efforts and how we can participate in making our business greener. If this is of interest to your and your company, then you should consider hiring candidates who are environmentally aware. Some such employees will be more respectful of the resources at hand, while others will lead your business in a new direction.

As noted, that new direction will prove attractive to prospective clients and consumers alike. Green is favorable. Green begets green.

So when you are recruiting candidates, run the education verification and possibly the credit report and MVR driving records. These searches will help assess behavior patterns that can determine if your candidate has his life in order. Though it is a generality, those with orderly financial and driving records tend to be more environmentally minded.

In any event, someone who knows the scoop on leading your company toward a progressive and green environment is someone worth having. They can save you money, and they can make you money.

Check them out before you hire.

By Gordon Basichis

Gordon Basichis is the Co-Founder of Corra Group, specializing in pre-employment background checks and corporate research. He has been a marketing and media executive and has worked in the entertainment industry, the financial, health care and technology sectors. He is the author of the best selling Beautiful Bad Girl, The Vicki Morgan Story, a non-fiction novel that helped define exotic sexuality in the late twentieth century. He is the author of the Constant Travellers and has recently completed a new book, The Guys Who Spied for China, dealing with Chinese Espionage in the United States. He has been a journalist for several newspapers and is a screenwriter and producer.