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Can Your Employees Actually Read and Write?

How to Get the Web Content You Want From the Employees You Have
by Jonathan Kranz

  • With the growing significance of the Web as an integral part of the long B2B sales process, companies are more aware of the value of content: meaningful communications material that attracts (and holds) prospect attention.
  • But… where will that content come from?
  • It can—and should—come from you and your employees. Here’s what’s involved:
  • 1. Reset your communications priorities
  • For the entire article go to MarketingProfs where you can sign up for a premium subscription.

Every business wants to build relationships. It is the mantra today. Don’t concentrate on the direct selling aspect as much as the relationship building. The desire is to talk to the clients and to provide them with interesting marketing materials that will further engage.

The thing is, who is doing this relationship building? Or, more succinctly, are your sales and business development people really qualified to engage your clients and prospective clients? It is no easy task, building relationships in a world full of distractions. Building relationships is even more difficult when all your competitors are looking to build similar relationships with the same potential clients.

So, are you sales and business development people really up to the task. Aside from your usual background checking packages, criminal background searches and the rest, have you conducted education packages? This would be not to just see that they graduated but that they took the type of courses that would make them well rounded enough to communicate with your clients.

Have you run international background searches and entered a recruitment process so that you have employees that not only speak good English but who may also speak Spanish and other foreign languages that would put your new potential international clients at ease? These are serious questions, especially as the world increasingly goes global. Especially when even the potential client down the street may have just come to America from somewhere else and needs business representatives that can speak to him on his terms and in his language.

Communication is important in relationship building. We know that. But interesting communicators, well rounded thinkers, will get you more business in the long run than even your more hard driving sales persons.

Check them out before you hire. Call Corra for Background Checks.

By Gordon Basichis

Gordon Basichis is the Co-Founder of Corra Group, specializing in pre-employment background checks and corporate research. He has been a marketing and media executive and has worked in the entertainment industry, the financial, health care and technology sectors. He is the author of the best selling Beautiful Bad Girl, The Vicki Morgan Story, a non-fiction novel that helped define exotic sexuality in the late twentieth century. He is the author of the Constant Travellers and has recently completed a new book, The Guys Who Spied for China, dealing with Chinese Espionage in the United States. He has been a journalist for several newspapers and is a screenwriter and producer.