Here we are in the middle of a recession. But we are also in the middle of global crisis. New threats to the United States seem to crop up every day. There is terrorism, for real, the menace of emerging and reemerging nations. No wonder at least one entity is hiring people, despite the economic downturn.
The CIA needs people. Where the nation’s spy agency once took a more low key approach to recruiting, they have ramped up their efforts in recent years. The CIA has gone mainstream, at least with its efforts to recruit new employees. According to an article in Advertising Age, the Central Intelligence Agency has run commercials on the cable stations, like Disccovery, and it now has a presence on FaceBook, as well as its usual Internet website.
To advertise on Discovery Channel and such other channels as the Military Channel, The History Channel, National Geographic demonstrates smart strategy. The strategy is probably initiated by the media buyer. Because it is on those stations that the agency can attract the alarmingly few citizens more concerned with global events than American Idol. This is especially the case when it comes to younger people, who are normally not known these days for the civic minded sensibilities.
We have watched the military commercials, and have listened to them on the radio. The Army, Navy, Air Force, Marines, and even the Coast Guard have recruiting campaigns that include commercials on radio and television. So now we have the CIA. It will be interesting to see what its catch phrases will be, what the campaigns will look and sound like.
One thing is for sure, the background checks will be very, very thorough.
Check them out before you hire.
