When you drive around Los Angeles on any given weekend, especially, you will see young people standing on corners, flipping advertising signs in myriad ways. The more novel the flipping, the more varied, the greater the atraction. The signs can advertise anything from a new condo development to a business just down the street.
The young people tossing the signs around, spinning them, flipping them, are called, appropriately enough, spinners. Spinners, as noted, are typically young and energetic. They will stand out on the corner for hours on end, flipping their signs and attracting attention. Doesn’t matter if it is brisk out there or blazing hot. Somewhere around town spinners are working.
According to an article in the Los Angeles Times, Arrow, a major vendor in the sign spinning world, charged around $25.00 per hour, per spinner. Pretty cheap when you consider the spinner is out working a busy street in Los Angeles, where thousands of cars may roll by every hour. People do and will take notice.
Spinners practice their moves and invent new ones. It is a serious vocation, although when you see these kids on the streets they look like they are having fun. Looks can be deceiving, I suppose. With the downturn in the economy, Arrow has seen a 60% rise in spinner applications. I can just picture the preemployment screening process. “Flipped burgers. Juggled at the county fair.” Who know what in background checks makes you a qualified spinner? Maybe nothing, and it is all in the training and desire.
So if your business is on a budget, then you might want to hire a spinner or two to call attention to yourselves. And if there are no spinning services in the city where you live, you may consider starting up the business. Businesses need to advertise. They need their advertising to be cost effective. It’s something to toss around.
Check them out before you hire.
