I Hear You’re Interested In A…
A growing industry uses the web to help you find prospects who are open to your pitch.
From: Inc. Magazine | By: Leah Hoffmann
Believe it or not, old-fashioned offline dating services still exist. Paul A. Falzone runs a few of them, with names like The Right One and Together Dating. To compete with larger players such as Match.com and eHarmony, Falzone, whose companies are based in Norwell, Massachusetts, turned to outside help–an online marketing firm that specializes in rounding up sales leads. Falzone is not alone. A growing number of businesses are using these so-called lead generation services. Online lead generation companies produced $1.3 billion in revenue in 2006, almost doubling sales from the previous year, according to the Interactive Advertising Bureau.Once used mainly by the mortgage and insurance sectors, lead generation specialists have recently broadened their reach to help all sorts of companies find new customers online. Dallas-based Instinct Marketing, for instance, has provided a big boost to Falzone’s top line. It works like this: Instinct maintains a wide array of industry-specific websites it uses to generate leads. A visitor to one of its sites, MatureSinglesOnly.com, for example, is prompted to submit a variety of criteria he or she is looking for in a mate. Instinct forwards the information to a local matchmaking service, like one of Falzone’s 60 locations.
For the entire article go to Inc.com
Corra hopes you are hiring people who are technologically advanced. People with good technological skills can do much to advance your business. they can source out the new software and hardware, develop programming for better CRM, and create a more efficient working environment. Or certain aspects come into play when you are trying to determine what target group to pursue.
Dating sites are very good at targeting their markets. The better sites are well aware of what proper target marketing means to the development of their business.
Key also are technological savvy people who understand metrics and can devise ways to best promote lead generation. There are a variety of complexities innate to accurate lead generation. There are different aspects to consider, especially if you are targeting a segmented market with varying demographics.
When recruiting candidates, check out their education history. Conduct professional reference verification checks to see what past and current supervisors and associates have to say about them.
Check them out before you hire. Call Corra.
