Categories
Background Checks Human Resources Miscellany Personal Background Checks preemployment screening Uncategorized

Do You Hire People Who Bring You to the Top of Your Game?

Whirlpool Corp. named as one of top companies for leaders
Associated Press

BENTON HARBOR, Mich. — Whirlpool Corp. has been named to the 2007 list of Top Companies for Leaders, ranking 12th for North America and 15th globally. Sponsored by global human resources consulting firm Hewitt Associates, in partnership with The RBL Group and FORTUNE magazine, the Top Companies for Leaders were selected and ranked by a panel of judges based on criteria including leadership practices, company reputation, leadership culture, values and business performance.

For the entire article go to PortClintonNewsHerald.com

Corra is not the only big proponent of word of mouth promotion and marketing. It’s the best kind. Increasingly, marketing reports and surveys explain that consumers trust word of mouth more than any other form of promotional communication. It is easy to understand why this is the case.

In a world for of hype and spurious arguments, it seems better to trust your peers in recommending a product or business rather than paying much heed to advertisements and puff pieces.

With this in mind, your reputation is a strong part of your marketing capability. That is why it is so much more important than ever before to retain employees who can serve as goodwill ambassadors. They must be qualified and courteous to clients. Substance issues, criminal behavior and personal credit and domestic problems can inhibit their ability to deliver the proper servicing message.

That is why a good preemployment screening program will help you determine the most qualified candidates who can best help promote your business. Run background checks so you can avoid rude surprises.

Check them out before you hire.

By Gordon Basichis

Gordon Basichis is the Co-Founder of Corra Group, specializing in pre-employment background checks and corporate research. He has been a marketing and media executive and has worked in the entertainment industry, the financial, health care and technology sectors. He is the author of the best selling Beautiful Bad Girl, The Vicki Morgan Story, a non-fiction novel that helped define exotic sexuality in the late twentieth century. He is the author of the Constant Travellers and has recently completed a new book, The Guys Who Spied for China, dealing with Chinese Espionage in the United States. He has been a journalist for several newspapers and is a screenwriter and producer.