There are sales people, and there are order takers posing as sales people. Sales people, the good ones, can sell almost anything. Order takes are another story. In an economic downturn, order takers lack the skills to meet the challenges. Good sales people can boost your business.
That’s why it is smart for any business to look for good sales people. Good sales people are relationship builders who know how to close without being neither pushy nor obnoxious. Good sales people can talk to the client and understand that client’s needs and address the issues that deliver orders and a good rapport. Good sales people are hard to find.
Of you are looking to upgrade your sales force, then your should conduct professional reference checks as part of your preemployment screening program. References checks will help you determine whether the job candidate actually has the contacts and networking structure he claims. Reference checks will provide insights to the employment candidate’s skill sets and his behavior patterns.
A good sales person should be able to sell his way into the job. During the interview process, your HR Manager and the future supervisors should design questions that allow the candidate to demonstrate what he can do for your company. The applicant’s history will shed light on the future. But not entirely. Some guys out there are just looking for a break, the right chance to really show their stuff.
You just might be the one to give it to them. But remember, check them out before you hire.
