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For a Lot of Workers Green Just Isn’t the New Black

Survey: Most Employees Don’t Care About Going Green

Environmentally friendly business practices rank near the bottom of what job seekers consider.

From: Inc.com | By: Liz Webber


More Americans may be going green at home these days, but when it comes to the workplace, environmental concerns fall near the bottom of a list of what they look for in a new position, according to a new survey.The survey, conducted by Jobfox, a McLean, Va.-based online job service, found that 5 percent of respondents prefer a company that is “ecologically-friendly” — making it 18th on a list of the top 20 characteristics job seekers look for when considering a career change.

“I think what it’s saying is people will take environmentalism if it’s a free good,” said Rob McGovern, founder and CEO of Jobfox. “Will people pay more for it or make a career sacrifice for it? We’re not seeing that.”

For the entire article go to Inc.com

Corra must admit we were a little surprised to read this news. Perhaps being Californians and with a rich natural environment, we believed most workers, who are most people, would be more concerned about the environmental issues. Given also that more than a few companies are profiting by showing their concern for green issues, you would think their employees would get message. I guess not.

Nevertheless, companies that go green have increased revenue and expanded their revenue base by proving more attractive to consumers and clients. Customers feel better about themselves when they are buying from socially responsible goods and service providers. Despite the apparent laziness of many employees, environmental responsibility on the part of companies is too beneficial to the bottom line to simply go away.

So how do you find those employees who really do care about the environment? How do you find the ones who have been schooled in reducing business expenses by going green? For one thing you need a good recruitment program, combing the social networks and the schools known for their more progressive attitudes.

For another, you certainly need a good interviewing process, conducted by someone who knows what questions to ask. There are courses and service providers who can help focus the right questions?

And then you need a preemployment screening program. Aside from the obvious criminal report, credit history reports and MVR Driving Reports can help to clue you in to a candidate’s behavior habits. Those who tend to keep their personal finances together and who reveal good driving records tend to be more socially responsible. Those who are a mess with their credit and driving records, in general, are not overly concerned with the environment and possibly even their jobs.

By Gordon Basichis

Gordon Basichis is the Co-Founder of Corra Group, specializing in pre-employment background checks and corporate research. He has been a marketing and media executive and has worked in the entertainment industry, the financial, health care and technology sectors. He is the author of the best selling Beautiful Bad Girl, The Vicki Morgan Story, a non-fiction novel that helped define exotic sexuality in the late twentieth century. He is the author of the Constant Travellers and has recently completed a new book, The Guys Who Spied for China, dealing with Chinese Espionage in the United States. He has been a journalist for several newspapers and is a screenwriter and producer.